The company was founded by Elías Mira in 2015. Elías has been active in the fashion business for approximately 30 years, first as a designer, then as a footwear manufacturer, resulting in the creation of his own label.
As a direct viewer of the mass production shortcomings, and understanding these as a point of initial reference, Elías decided to found the ELIASMIRA label in the early 2015’s. ELIASMIRA brand was born as a reactionary movement, a positive evolution of consumerism and mass production, moving away from overabundance and repetitive excess, driving towards quality and the pursuit of his shoes integrity. Elías describes this reaction as “Be able to say no”. Once the use of traditional production techniques is recovered, both design and handcraft merge into a modern and minimalist luxury condition for his shoes, perceptions that are more and more relevant in the world of fashion.
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